- Snap Evan Spiegel CEO admits that he is intentionally manufactured by a new, terrifying first time. Emphasis on failure is welcome – and necessary – to build a more creative team culture.
For most new appointments, a demand to collect a presentation on your first day will not be less than a nightmare. But this is exactly how the founder of Snapchat and CEO Evan Spiegel puts a new talent for the test.
Instead of mitigating through office tours or papers, new designers are given just minutes to think of brainstorming and photographing a completely new idea for the team. Of course, they may feel terrifying from falling on their faces – this is exactly the point.
“When you do not have a context of what the company is working on, there is no idea what is happening, how is it supposed to reach a great idea? Diary of the CEO Podcast.
While ideas tend to be equal, the goal is to torn a bandage from failure and open the door to creativity.
“99 % of ideas are not good – but 1 % are,” said billionaire technology. “We really adhere to the concept that the best way to get a good idea is to have a lot of ideas.”
Acceptance of failure can be a difficult pill to swallow many Gen Zers who enter the workforce at unprecedented levels of anxiety. In addition, many of their presidents do not have the same position as Spiegel; It is said that about six out of 10 employers shot the General Z’s workers in part due to failures in the workplace, such as the lack of initiative or communication.
What the billionaire is looking for in its new employment: 3 higher values, but only “an essential element”
Only three simple values ​​distinguish a good filter and a great candidate that Spiegel wants to use – this is a nice, intelligent and creative person. But one of these features is more important than the rest.
“We have learned over time that it is in reality, Wow, kindness is the primary component if you want to get a creative culture,” he said in the podcast.
The embodiment of kindness provides an environment in which “crazy ideas” can flourish without fear of laughing outside the room. But being gentle does not necessarily mean that you are nice. For example, if someone has something stuck in his teeth, a nice person will ignore it to avoid you feel embarrassed. A nice person will indicate your interest.
The same applies to the workplace. If the counterpart is struggling, there is a clear difference in behavior: “The beautiful thing that must be done is just making them feel satisfied with that:” Don’t worry, I am sure that he will be well. “” The gentle thing is really helping them to succeed. “
Spiegel has warned that finding individuals who balances kindness, intelligence and creativity has become increasingly difficult as society focuses more on performance measurement.
He said: “It is very difficult to measure creativity, so I think it may be really difficult to find dedication to investing in the development of creativity when it is not certain what the result is.”
A welcoming creative environment cultivation is part of how Snapchat continues to flourish against social media competition such as Instagram and Tiktok for the attention of Gen Zers. Last year, Snap’s Daily active users 9 % on an annual basis increased to 453 million.
luck I arrived at Snapchat for comment.
This story was originally shown on Fortune.com
adxpro.online