Piers Morgan has bought the rights to his YouTube show Piers Morgan Uncentriced from News UK.
It comes almost a year after Morgan moved his show away from TalkTV, the show’s original home, to focus on producing content for YouTube without a set daily schedule. TalkTV closed as a linear channel after a few months.
Morgan’s production company Wake Up Productions Ltd is acquiring Piers Morgan Uncentriced and plans to expand the brand initially in the “lucrative US market” and then elsewhere globally.
The company has contracted with US-based sales and marketing firm Red Seat Ventures to sell and grow Uncentriced’s sponsorship and other revenue. Her other clients include former Fox News host Megyn Kelly’s current show.
News UK will continue to be involved in Piers Morgan Uncentriced until 2029 with an ongoing commercial partnership, Sky News reported, meaning Rupert Murdoch’s company will… Get a share of advertising revenue For the next four years.
Press Gazette previously reported that Morgan signed a three-year, £50m contract with News UK in January 2022.
“I’ve had a great time working at News and I’m thrilled that we will continue to be partners,” Morgan said. “Owning the brand gives me and my team the freedom to focus exclusively on building Uncensored into an independent business, both editorially and commercially, just in time, and expanding Scope it to include my content only.
“It’s clear from the recent US election that YouTube has become an increasingly powerful and influential media platform, and Uncensored is one of the fastest growing shows in the world. I’m very excited about the possibility of Uncensored.”
“This is a new business model that gives Pierce the flexibility to grow his own business by leveraging his position as a true global opinion expert,” said News Broadcasting Executive Vice President Scott Taunton.
“The changing media landscape means we have to be innovative about how we partner with star journalists and connect them with global audiences across our established brands.”
Piers Morgan Uncensored YouTube channel He currently has 3.63 million subscribers and recent guests include right-wing commentators Jordan Peterson and Candace Owens. He also conducted major interviews with Donald Trump, Volodymyr Zelensky, Benjamin Netanyahu, Cristiano Ronaldo, and Kevin Spacey.
In addition to receiving 55% of the advertising revenue generated by its videos (with YouTube keeping the other 45%), the channel offered paid memberships for £4.99 a month, with perks including early access to new videos, loyalty badges and custom emojis in Comment sections, photos and status updates.
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