Toronto (AP) – NHL and Rogers Communications have announced a newNational media rights deal for 12 yearsWednesday to air games on multiple platforms in Canada.
The value of the agreement, which was reported for the first time, Monday, is $ 11 billion, or about 7.7 billion dollars. The new deal passes during the 2037-38 season.
“Based on how the discussions and Rogers resolve to keep us and our intention to try to continue the partnership, we have already expanded the exclusive negotiation period so that we can reach a point that we were comfortable,” Commissioner Gary Betman said at a press conference on the deal. “It was not at least at least.
In Canadian dollars, it deserves more than twice the previous contract signed in November 2013, which cost Rogers $ 5.2 billion in the local currency.
Rogers Tony CEO said financial affairs have succeeded and will continue to work with the new deal. Sportsnet, Rogers Sports Network, said its revenues have increased more than weakness since 2013.
Employees employees said: “The value of direct sports content is still estimated, and it is really rooted in continuing growth,” said employees employees. “If you look at our NHL deal over the past decade, viewers have grown by 50 %. With this type of growth, what you see is the growth of revenues at a very fixed and health pace in terms of advertising revenues, subscription revenues, and in the deal, we now have sub -licensing revenues. Taking into account the next 12 years, we were very teachers in how to think about the economy.”
The American Rights Agency in the US Professional League increased by 160 % from 2016 to 2025, and the United States Rights deal increased by 213 % from 2011 to 2021. Rogers deal is an increase of 111 % from 2014 to 2026.
This is the latest source of revenue in the league after contracting ESPN and Turner Sports in 2021 for the current US TV and broadcasting rights for $ 4.5 billion over seven years combined.
The deal includes national rights on all platforms, including television, digital and broadcasting, for all national games for the normal season, in all languages, as well as market rights outside the market for all regional games.
It also includes national rights for all qualifying games, the Stanley Cup final, all special events and Tentpole events, in all languages.
The Convention allows the strategic sub -license to a sub -group of rights, including the French national language and the exclusive national package for one night.
This story was originally shown on Fortune.com
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