Although Google was the first to develop the transformer structure that supports modern large language models, Openai was the one that raised the tape and entered into a new era with ChatGPT. Since then, Google has been on her back foot with a red internal code, with an intense period of two years of restructuring, workers’ layoffs and rapid development.
When Chatgpt fell in late 2022, everything changed. Google, the giant that invented the technology that paved the way for Chatgpt, is now backward. WIRED has just published a great article showing in detail how Google has been stopped, and she tried to return to the foreground – or at least recover some of the lost land – in the years since then.
Under Sissie Hsiao, the Google AI team was assigned to build a Chatgpt competitor in 100 days. The result was cold, which was presented through the work of thousands of employees, specific security checks, and long hours. Meanwhile, Google’s brain and DeepMind units have been combined, and this cooperation will lead to Gemini, the language modeling project that helped save the company’s reputation.
But the way to the top of artificial intelligence was rugged. Bard committed embarrassing mistakes, the AI’s search feature of Google gave an inaccurate advice (and sometimes dangerous), and the company’s photo generator caused the media madness after generating inaccurate images historically.
Despite the setbacks, Google has regained some land. GEMINI was launched in late 2023 and ChatGPT won many tests. The AI ​​assistant is now merged through the Google ecosystem – from Gmail to Google Maps – and the efforts he has now made in “Agency AI”.
But there is still a lot to prove it. The artificial intelligence initiative is expensive, intense energy, and is at a time when Google is exposed to the risk of losing significant search advertisements due to the continuous litigation of monopoly. Internally, many feel anxious about speed, work burden, and whether this is the second opportunity for Google … or the beginning of something else.
This article was originally appeared in our sister’s publication PC för alla It was translated and translated from Swedish.
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