Donatella Versace, steps back from Helm of Versace, mark an age

Nearly 30 years after Versace, Donatella Versace formally as a brand creative manager to become a world ambassador to her, which represents one end of fashion ages.

Donatella, 69, Versace after her brother was killed in 1997, Gianni Versace, and since then he has had an effective role in shaping the identity of the mark in the modern era. Its mandate witnessed that the brand expanded its global scope, while it remains faithful to its bold signature, and the charming and unusual aesthetic.

The designer confirmed the news in Instagram Thursday, March 12, declaring that Dario Vitale will take over the tasks of the brand’s creative officials from April 1, 2025.

Read the post, “Defending the next generation of designers was always important to me. I feel overwhelmingly because Dario Vitale will join us, enthusiastic about seeing Versace through new eyes. I would like to thank the amazing design team and all Versace employees who had the honor to work with them for more than three decades.”

“It was the greatest honor in my life to continue the legacy of my brother Gianni,” the post continued. “It was the real genius, but I hope I have some of his soul and perseverance.”

“In my new league as president of the brand, I will remain the most passionate supporter Versace. Versace in my DNA always and always in my heart,” the message, signed by Donatella.

The news comes yet WWD I previously mentioned that Vitale was to leave his role as a design manager at MIU MIU at the end of January 2025.

Vitaly said that he “really oversees” to take over the role in a joint statement in Versace Instagram stories.

He added: “Versace owns a unique heritage that spanned decades and has a fashion history.”

“I want to express my sincere thanks to Doniatella for her confidence in me, and for her tireless dedication to the exceptional brand that has become Versace today,” Vitaly participated.

He concluded by saying: “It is an honor for me that contributing to the future growth of Versace and its global impact through my vision, experience and dedication.”

The departure of Donatella comes amid major changes in Capri Holdings, which acquired Versace in 2018 for $ 2.1 billion, and strategic transformations were explored recently, including a possible sale of the brand.

One of the moments of the iconic red carpet-such as a dress that was absent in the Jennifer Lopez forest in 2000 in 2000-to revitalize the brand with stars and cooperation campaigns, the Donatella effect could not be denied. Over the past year, Chloor Swift, Bionce, Leipa, Olivia Rodrigo, and Sabrina Carptter have turned into their distinctive designs, which enhances her position as the largest music names.

She is the most follow -up fashion designer, with more than 12 million followers in Instagram. In a post on Instagram on March 13, Donatella praised her late brother. “I hope I have made you proud so far,” she wrote.

Her appearance at Versace Fashion Week on February 28, fueled by its imminent exit speculation. The group praised her brother, Gianni, in reference to his last group of autumn/winter 1997.

Donatella has always been the driving force behind Versace, as she remained a practical designer throughout her mandate. However, the gesture of nostalgia for the legacy of Gianni was seen by many as a symbolic closure separation of itself.

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Her departure is a turning point for the home that her brother built. While moving, the fashion world will closely monitor to know what the next – both Versace and Donatella itself.